LYCORE
B2B outbound lead generation
B2B outbound lead generation: prospect research, cold email outreach, reply qualification and appointment setting for service businesses. Ask for a review.
What this solves
When there is no repeatable acquisition process, growth depends on referrals and whatever leads happen to arrive.
What we build
- Target-market and account definition
- Prospect research and list quality checks
- Outreach sequences and reply-routing rules
How it works
- Target market defined
- Relevant companies researched
- Contacts verified where possible
- Outreach and follow-up sent
- Replies qualified
- Qualified conversations booked
What stays under your control
Your team keeps control of business rules, escalation decisions, approvals, customer data, and the tools it chooses to keep. LYCORE configures and documents the workflow around those rules.
What to expect
B2B lead generation starts with a defined buyer, relevant contact research and an offer worth replying to. Agree what counts as a qualified conversation before launching outreach.
How to measure the work
These are measures to agree before launch, not published client results. Record the source, date range and sample size. Compare equivalent periods, separate automated activity from customer actions, and show unavailable data as unavailable rather than zero.
- Bounce rate
- Bounced campaign messages divided by attempted campaign sends, multiplied by 100. Record hard and soft bounces separately and exclude warm-up traffic.
- Positive reply rate
- Unique prospects with an interested human reply divided by unique prospects reached without a recorded bounce, multiplied by 100. Exclude auto-replies and warm-up messages.
- Qualified meetings
- Count of meetings that meet the agreed fit criteria. Show booked meetings, attended meetings and cancellations separately in the CRM.
Common Questions
Does LYCORE replace the software we already use?
No. LYCORE starts with the tools and operating rules your team already uses, then evaluates practical ways to connect the work around them.
Are outcomes guaranteed?
No. A system can improve the speed and consistency of a process, but LYCORE does not guarantee rankings, reply rates, booked appointments, revenue, or any other business outcome.
Get a quote for your business.
Tell LYCORE which services you need and what you want to achieve. Your requirements are reviewed before a quote is prepared for the agreed scope.
Quotes follow a requirements review. This page does not calculate an instant price.
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