LYCORE

B2B outbound lead generation

B2B outbound lead generation: prospect research, cold email outreach, reply qualification and appointment setting for service businesses. Ask for a review.

What this solves

When there is no repeatable acquisition process, growth depends on referrals and whatever leads happen to arrive.

What we build

  • Target-market and account definition
  • Prospect research and list quality checks
  • Outreach sequences and reply-routing rules

How it works

  • Target market defined
  • Relevant companies researched
  • Contacts verified where possible
  • Outreach and follow-up sent
  • Replies qualified
  • Qualified conversations booked

What stays under your control

Your team keeps control of business rules, escalation decisions, approvals, customer data, and the tools it chooses to keep. LYCORE configures and documents the workflow around those rules.

What to expect

B2B lead generation starts with a defined buyer, relevant contact research and an offer worth replying to. Agree what counts as a qualified conversation before launching outreach.

How to measure the work

These are measures to agree before launch, not published client results. Record the source, date range and sample size. Compare equivalent periods, separate automated activity from customer actions, and show unavailable data as unavailable rather than zero.

Bounce rate
Bounced campaign messages divided by attempted campaign sends, multiplied by 100. Record hard and soft bounces separately and exclude warm-up traffic.
Positive reply rate
Unique prospects with an interested human reply divided by unique prospects reached without a recorded bounce, multiplied by 100. Exclude auto-replies and warm-up messages.
Qualified meetings
Count of meetings that meet the agreed fit criteria. Show booked meetings, attended meetings and cancellations separately in the CRM.
Read the lead-generation measurement guide
Cold email infrastructure setup CRM Automation

Common Questions

Does LYCORE replace the software we already use?

No. LYCORE starts with the tools and operating rules your team already uses, then evaluates practical ways to connect the work around them.

Are outcomes guaranteed?

No. A system can improve the speed and consistency of a process, but LYCORE does not guarantee rankings, reply rates, booked appointments, revenue, or any other business outcome.

Get a quote for your business.

Tell LYCORE which services you need and what you want to achieve. Your requirements are reviewed before a quote is prepared for the agreed scope.

Quotes follow a requirements review. This page does not calculate an instant price.

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